Prices: Up, up and away
Inflation occurs when there is more money circulating than there are goods and services to buy. The process is like trying to attend a sold-out concert at the last 
minute; there is more demand for tickets than there are tickets to go around. As a result, tickets may trade hands for far more than their stated prices. When there’s a lot of demand for goods and services, their prices usually go up. The law of supply and demand produces price inflation.
Inflation cuts purchasing power
When some people say, “I’m not an investor,” it’s often because they worry about the potential for loss. Investing indeed involves risks as well as rewards. However, there’s also another type of loss to be aware of: the loss of purchasing power.
Inflation is painful enough when you experience a sharp jump in prices. However, the bigger problem with inflation is not just the immediate impact, but its effects over time. Because of inflation, each dollar you’ve saved will buy less and less as time goes on. At 3% annual inflation, something that costs $100 today would cost $181 in 20 years.
| Time is Money | ||
|---|---|---|
| Now | In 20 years | |
| House | $275,500 | $497,584 |
| Gallon of Milk | $3.81 | $6.88 |
| New Car | $28,352 | $51,207 |
Note: If inflation averaged 3% annually, everyday objects could cost much more in the future.
How is inflation measured?
● The Consumer Price Index (CPI). The most widely quoted inflation measure tracks the price change from month to month of a basket of goods and services used by the average consumer.
● Personal Consumption Expenditures (PCE). This statistic adjusts for the fact that when the prices of some items rise, people and businesses may substitute others; for example, if steel prices are high, a car maker might make some parts from other substances. When setting target interest rates, the Federal Reserve Board takes into account the so-called core PCE (which excludes food and energy because their prices can vary dramatically from month to month).
● Producer Price Index (PPI). This measures inflation from the standpoint of sellers rather than consumers.
Source: Bureau of Labor Statistics CPI
How high is high?
The average inflation rate as measured by the CPI has been roughly 3% since 1914. Since the early 1980s, it has remained relatively stable, usually between 1.6% to 4.6% annually. However, the inflation rate has varied much more dramatically in the past. During the Great Depression, it often ran in the negative numbers. The country experienced deflation in 1921 when the inflation rate was -10.8%.
On the other hand, inflation also has been much higher than most of us have ever experienced. Just before 1920, the U.S. suffered from four back-to-back years of double-digit inflation. The worst was in 1918 when prices rose by an astounding 20.4%. More recently, in 1979 the annual inflation rate hit 13.3%, driven at least in part by higher gas prices.
Broadridge Investor Communication Solutions, Inc. does not provide investment, tax, or legal advice. The information presented here is not specific to any individual’s circumstances.
To the extent that this material concerns tax matters, it is not intended or written to be used, and cannot be used, by a taxpayer to avoid penalties that may be imposed by law. Each taxpayer should seek independent advice from a tax professional based on his or her circumstances.
These materials are provided for general information and educational purposes based upon publicly available information from sources believed to be reliable—we cannot assure the accuracy or completeness of these materials. The information in these materials may change at any time and without notice.